TY  - BOOK
AU  - Pereault, William D., Jr.
TI  - Basic marketing: a marketing strategy planning approach
SN  - 9780071311847
U1  - Circ. 658.8 P454b 2009 Seventeenth edition
PY  - 2009///
CY  - N. Y. : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Marketing-Management.
N1  - Includes indexes

ER  -