Pereault, William D., Jr. <br/><br/>
Basic marketing: a marketing strategy planning approach / 

 - Seventeenth edition 
 - N. Y. :   McGraw-Hill/Irwin,   c2009. 
 - xxxvii,   (various apging) : ill. (some col.) ;   28 cm. 
<br/><br/>Includes indexes.<br/> 
<br/><br/><label>ISBN: </label>9780071311847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing-Management. 
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 P454b 2009