TY  - BOOK
AU  - McDonald, Malcolm
TI  - Marketing plans : how to prepare them, how to use them
SN  - 9780470669976
U1  - Circ. 658.802 M113m 2011 
PY  - 2011///
CY  - UK : 
PB  - John Wiley & Sons, Ltd. , 
KW  - 1. Marketing-Management.
KW  - 2. Marketing Planning
N1  - Includes bibliographical references & index

ER  -