TY  - BOOK
AU  - Anderson, James A
TI  - Media research method: Understanding metric and interpretive approaches
SN  - 978-1-4129-9956-4
U1  - 302.2301 International edition
PY  - 2012///
CY  - United States of America 
PB  - SAGE Publications, Inc.
KW  - Mass Media-Research-Methodology
N1  - includes Appendix, Bibliographical References, Index and Glossary
ER  -