Anderson, James A <br/><br/>
Media research method:  Understanding metric and interpretive approaches/ 
by James A. Underson  
 - United States of America   SAGE Publications, Inc.  c2012 
 - xxi, 438 pages :  illustrations (color)   25cm. 
<br/><br/>includes Appendix, Bibliographical References, Index and Glossary. 
<br/><br/><label>ISBN: </label>978-1-4129-9956-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media-Research-Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.2301  / 1