TY  - BOOK
AU  - Llano, A. B
TI  - Principles of marketing
SN  - 9789712396427
U1  - Fil. 658.8 L791p 2019 
PY  - 2019///
CY  - Sampaloc, Manila, Philippines
PB  - Rex Bookstore Inc.
KW  - 1. Marketing
KW  - 2. Advertising
KW  - 3. Consumer behavior
KW  - 4. Marketing– Management
N1  - Includes bibliographical references and index
ER  -