TY  - BOOK
AU  - Rappaport, Stephen D.
TI  - Listen first! : turning social media conversations into business advantage
SN  - 9780470935514
U1  - Circ. 658.872 R221l 2011 
PY  - 2011///
CY  - N.J. : 
PB  - John Wiley & Sons, Inc. , 
KW  - 1. Internet marketing.
KW  - 2. Online social networks.
KW  - 3. Social media Research.
KW  - 4. Consumers-Research.
KW  - 5. Branding (Marketing)
N1  - Includes bibliographical references & index
ER  -