Rappaport, Stephen D. <br/><br/>
Listen first! : turning social media conversations into business advantage / 

 - N.J. :   John Wiley & Sons, Inc. ,   c2011. 
 - xiii,   302 p. : ill. ;   24 cm. 
<br/><br/>Includes bibliographical references & index. 
<br/><br/><label>ISBN: </label>9780470935514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Internet marketing. <br/>2. Online social networks. <br/>3. Social media Research. <br/>4. Consumers-Research. <br/>5. Branding (Marketing).
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.872 R221l 2011