TY  - BOOK
AU  - Clow,Kenneth E.
TI  - Integrated advertising, promotion, and marketing communicatins
SN  - 9789810696573
U1  - Circ. 659.1 C648i 2012 
PY  - 2012///
CY  - Singapore : 
PB  - Pearson Education South Asia Pte Ltd, 
KW  - 1. Communication in marketing
KW  - 2. Advertising
N1  - Includes indexes
ER  -