Clow,Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communicatins / 

 - Singapore :   Pearson Education South Asia Pte Ltd,   c2012. 
 -  463p. : ill. ;  26 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>9789810696573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Communication in marketing.<br/>2. Advertising.
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.1 C648i 2012