TY  - BOOK
AU  - Woodburn, Diana
TI  - Key account management : the definitive guide
SN  - 9780470974155
U1  - Circ. 658.804 W885k 2011 Third edition
PY  - 2011///
CY  - UK : 
PB  - John Wiley & Sons Ltd. , 
KW  - 1. Selling-Key accounts.
KW  - 2. Marketing-Key accounts
N1  - Includes bibliographical references & index

ER  -