TY  - BOOK
AU  - Bautista, Adonis S.
AU  - Gelido, Reynaldo T.
TI  - Principles of Marketing: In the 21st Century 
SN  - 978-971-821-937-9
U1  - Fil. 658.5 B352p 2020 
PY  - 2020///
CY  - Malabon City: 
PB  - Mutya Publishing House Inc., 
KW  - 1. Advertising
KW  - 2. Consumer behavior
KW  - 3. Marketing
KW  - 4. Marketing-- Management
KW  - 5. Selling
ER  -