TY  - BOOK
AU  - David, Fred R. 
TI  - Strategic management : : concepts and cases : a competitive advantage approach
SN  - 9789814604840
U1  - Circ. 658.4012 D28s 2014 Fourteenth edition.
PY  - 2014///
CY  - Singapore : 
PB  - Pearson Education South Asia, 
KW  - 1. Strategic planning.
KW  - 2. Strategic planning--Case studies.  I. Title
ER  -