TY  - BOOK
AU  - Sander, Jennifer B. 
AU  - Sander, Peter
TI  - Niche and grow rich : : practical ways to turn your ideas into a business
SN  - 1-891984-76-4
U1  - 658.11 Sa56n 2003 
PB  - Entrepreneur Press
KW  - 1. Market segmentation
KW  - 2. Success in business
N1  - Includes bibliographical references
ER  -