TY  - BOOK
AU  - Piercy, Nigel F.
AU  - Cravens, David W.
TI  - Strategic Marketing
SN  - 0-07-125015-8
U1  - Circ. 658.8 C898 2006 8th ed.
PY  - 2006///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - 1. Includes index
N1  - Includes index
ER  -