Piercy, Nigel F. <br/><br/>
Strategic Marketing/ 
Nigel F. Piercy 
 - New York :   McGraw-Hill,   c2006. 
 - xvii, 726 p. ;   25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-07-125015-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Includes index.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 C898 2006