TY  - BOOK
AU  - Peter, J. Paul
AU  - J. Paul Peter
TI  - Marketing management : knowledge and skills
SN  - 9780071221102
U1  - Circ. 658.8 P478m 2011 tenth edition
PY  - 2011///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - 1. Marketing management
N1  - Includes index

ER  -