Peter, J. Paul <br/><br/>
Marketing management : knowledge and skills / 

 - tenth edition 
 - New York :   McGraw-Hill,   c2011. 
 - xviii,   830 pages : illustrations :   25 cm. 
<br/><br/>Includes index.<br/> 
<br/><br/><label>ISBN: </label>9780071221102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing management.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 P478m 2011