TY - BOOK TI - International marketing SN - 9789814646086 U1 - 658.848 C359i 2015 Sixteenth edition. PY - 2015/// CY - New York : PB - McGraw-Hill Education, KW - 1. Export marketing. KW - 2. International business enterprise. I. Gilly, Mary C. II. Graham, John L. III. Title N1 - Includes glossary ER -