International marketing/ 
Philip B. Cateora 
 - Sixteenth edition. 
 - New York :   McGraw-Hill Education,   c2015. 
 - xi, 638 pages :   illustrations ;   26 cm. 
<br/><br/>Includes glossary  
<br/><br/><label>ISBN: </label>9789814646086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Export marketing. <br/>2. International business enterprise.  I. Gilly, Mary C.  II. Graham, John L.  III. Title.
<br/><br/><label>Dewey Class. No.: </label>658.848 C359i 2015