TY  - BOOK
AU  - Johnston, Mark W. 
AU  - Marshall, Greg W. 
TI  - Relationship selling
SN  - 978-0-07-017247-0.
U1  - 658.85 J73r 2010 3rd ed.
PY  - 2010///.
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Customer relations.
KW  - 2. Relationship marketing.
KW  - 3. Selling
N1  - Includes bibliographical references & index
ER  -