Johnston, Mark W. creator Marshall, Greg W. text Boston McGraw-Hill/Irwin c2010 3rd ed. monographic eng

print

xxvii, 452 p. : illustration. ; 26 cm. Mark W. Johnston Includes bibliographical references & index. 1. Customer relations 2. Relationship marketing 3. Selling 658.85 J73r 2010 3rd ed. 978-0-07-017247-0. DWCL Main Lib. 260525 20260525025551.0