Johnston, Mark W.  <br/><br/>
Relationship selling/ 
Mark W. Johnston 
 - 3rd ed. 
 - Boston :   McGraw-Hill/Irwin,   c2010.  
 - xxvii, 452 p. :   illustration. ;   26 cm. 
<br/><br/>Includes bibliographical references & index. 
<br/><br/><label>ISBN: </label>978-0-07-017247-0. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Customer relations. <br/>2. Relationship marketing. <br/>3. Selling.
<br/><br/><label>Dewey Class. No.: </label>658.85 J73r 2010