TY  - BOOK
AU  - Eastman, Susan T.
TI  - Broadcast/cable programming: strategies and practices
SN  - 0-534-03353-9
U1  - Circ. 791.44 Ea78b 1985 
PY  - 1985///
CY  - California : 
PB  - Wadsworth publishing company
KW  - 1. Television programs--Planning.
KW  - 2. Radio programs--Planning
KW  - 3. I. Head, Sydney W.  II. Title
N1  - Includes bibliography, glossary and index
ER  -