<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00750nam a22002177a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20260525022252.0</controlfield>
  <controlfield tag="008">260525b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0-534-03353-9</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DWC-Main lib</subfield>
    <subfield code="c">OC</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">Circ. 791.44 Ea78b 1985</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Eastman, Susan T.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Broadcast/cable programming :</subfield>
    <subfield code="b">strategies and practices/</subfield>
    <subfield code="c">Susan T. Eastman</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">California : </subfield>
    <subfield code="b">Wadsworth publishing company ;</subfield>
    <subfield code="c">c1985.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiv, 527 pages ;</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliography, glossary and index</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">1. Television programs--Planning. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">2. Radio programs--Planning.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">3. I. Head, Sydney W.  II. Title.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK-CIRC</subfield>
    <subfield code="e">2nd ed.</subfield>
    <subfield code="h">Circ.</subfield>
    <subfield code="n">0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">10829</subfield>
    <subfield code="d">10829</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="b">DWCLCOL</subfield>
    <subfield code="c">Circulation</subfield>
    <subfield code="d">2026-05-25</subfield>
    <subfield code="g">0.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="a">DWCLCOL</subfield>
    <subfield code="o">Circ. 791.44 Ea78b 1985</subfield>
    <subfield code="p">CL28871</subfield>
    <subfield code="r">2026-05-25 00:00:00</subfield>
    <subfield code="t">c1</subfield>
    <subfield code="w">2026-05-25</subfield>
    <subfield code="y">BK-CIRC</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="b">DWCLCOL</subfield>
    <subfield code="c">Circulation</subfield>
    <subfield code="d">2026-05-25</subfield>
    <subfield code="g">0.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="a">DWCLCOL</subfield>
    <subfield code="o">Circ. 791.44 Ea78b 1985</subfield>
    <subfield code="p">CL28872</subfield>
    <subfield code="r">2026-05-25 00:00:00</subfield>
    <subfield code="t">c2</subfield>
    <subfield code="w">2026-05-25</subfield>
    <subfield code="y">BK-CIRC</subfield>
  </datafield>
</record>
