Eastman, Susan T. <br/><br/>
Broadcast/cable programming :  strategies and practices/ 
Susan T. Eastman 
 - California :   Wadsworth publishing company ;  c1985. 
 - xiv, 527 pages ;  23 cm. 
<br/><br/>Includes bibliography, glossary and index 
<br/><br/><label>ISBN: </label>0-534-03353-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Television programs--Planning. <br/>2. Radio programs--Planning.<br/>3. I. Head, Sydney W.  II. Title.
<br/><br/><label>Dewey Class. No.: </label>Circ. 791.44 Ea78b 1985