TY  - BOOK
AU  - Wilson, Alan
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D. 
AU  - Zeithaml, Valerie A.
TI  - Services marketing : : integrating customer focus across the firm
SN  - 9780077169312
U1  - 658.8 S491 2016 -- Third European edition
PY  - 2016///
PB  - McGraw-Hill Education, 
KW  - Marketing
N1  - Includes index
ER  -