integrating customer focus across the firm Wilson, Alan creator Bitner, Mary Jo Gremler, Dwayne D. Zeithaml, Valerie A. text McGraw-Hill Education c2016 -- Third European edition monographic eng

print

xvii, 538 pages : color illustration ; 26 cm. Wilson, Alan Includes index. Marketing 658.8 S491 2016 -- Third European edition 9780077169312 DWCL Main Lib. 260523 20260523021627.0