Wilson, Alan <br/><br/>
Services marketing :   integrating customer focus across the firm/ 
Wilson, Alan 
 - Third European edition 
 -  McGraw-Hill Education,   c2016. 
 - xvii, 538 pages :   color illustration ;   26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780077169312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 S491 2016