TY - BOOK AU - Hollensen, Svend AU - Oprensik, Marc Oliver TI - Marketing : : principles and practice : a management oriented approach/ SN - 9798883194459 U1 - 658.8 H733m 2024 Fifth edition PY - 2024/// CY - [ Hamburg, Germany] : PB - oprensik management consulting , KW - Marketing I. Prensik, Mare Oliver N1 - Includes bibliographical references ER -