TY  - BOOK
AU  - Hoffman, Douglas K. 
AU  - Bateson, John E. 
TI  - Services marketing : : concepts, strategies and cases
SN  - 9781285429786
U1  - 658.8 H7115s 2017 -- Fifth edition.
PY  - 2017///
CY  - USA : 
PB  - Cengage learning, 
KW  - Services industries--Marketing
N1  - Includes index
ER  -