Hoffman, Douglas K.  <br/><br/>
Services marketing :   concepts, strategies and cases/ 
Douglas K. Hoffman 
 - Fifth edition. 
 - USA :   Cengage learning,   c2017. 
 - xv, 458 pages :   illustrations ;   26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781285429786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 H7115s 2017