<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00749nam a22002297a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20260523012403.0</controlfield>
  <controlfield tag="008">260523b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">978-621-04-5037-8</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DWCL Main Lib. </subfield>
    <subfield code="c">OC</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="2">First ed.</subfield>
    <subfield code="a">658.8 A116m 2024</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Bantao, Baniline Jone V. </subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing management/</subfield>
    <subfield code="c">Baniline Jone V. Bantao</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">First ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Manila, Philippines : </subfield>
    <subfield code="b">Rex book store, </subfield>
    <subfield code="c">c2024.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">viii, 285 pages : </subfield>
    <subfield code="b">illustration ; </subfield>
    <subfield code="c">25cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes glossary, bibliographical references, and Index. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">1. Marketing </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">2. Marketing Management</subfield>
  </datafield>
  <datafield tag="760" ind1=" " ind2=" ">
    <subfield code="b">First ed.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK - FIL</subfield>
    <subfield code="e">First ed.</subfield>
    <subfield code="h">Fil. </subfield>
    <subfield code="n">0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">10786</subfield>
    <subfield code="d">10786</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="b">DWCLGSBM</subfield>
    <subfield code="c">Fil</subfield>
    <subfield code="d">2024-03-13</subfield>
    <subfield code="e">School Fund</subfield>
    <subfield code="g">375.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="a">DWCLGSBM</subfield>
    <subfield code="o">Fil. 658.8 A116m 2024</subfield>
    <subfield code="p">GSBM4752</subfield>
    <subfield code="r">2026-05-23 00:00:00</subfield>
    <subfield code="t">c1</subfield>
    <subfield code="w">2026-05-23</subfield>
    <subfield code="y">BK - FIL</subfield>
  </datafield>
</record>
