TY  - BOOK
AU  - Gamble, John E.
AU  - Peteraf Margaret A. 
AU  - Thompson Arthur A. 
TI  - Essentials of Strategic management: the quest for Competitive Advantage.
SN  - 978-1-260-09227-1
U1  - Circ. 658.4012 G187e 2019 
PY  - 2019///
CY  - N.Y :  
PB  - McGraw Hill education
KW  - 1. Business planning
KW  - 2. Competition
KW  - 3. Strategic planning
N1  - Includes index
ER  -