TY  - BOOK
AU  - Keller, Ed
TI  - The face-to-face book : why real relationships rule in a digital marketplace
SN  - 9781451640069
U1  - Circ. 658.872 K29f 2012 
PY  - 2012///
CY  - New York : 
PB  - Keller Fay Group, 
KW  - 1. Word-of-mouth advertising.
KW  - 2. Social marketing.
KW  - 3. Marketing–Social aspects
N1  - Includes bibliographical references & index
ER  -