Keller, Ed

The face-to-face book : why real relationships rule in a digital marketplace / - New York : Keller Fay Group, c2012. - xv, 287 p. ; 23 cm.

Includes bibliographical references & index.

9781451640069


1. Word-of-mouth advertising.
2. Social marketing.
3. Marketing–Social aspects.

Circ. 658.872 K29f 2012