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Marketing : the core Roger A. Kerin
Publication details: N. Y. : McGraw-Hill Companies, Inc., c2004.Description: xxxii, various paging : illustration ; 25 cmISBN:- 0-07-124635-5
- 2005 International ed. Circ. 658.8 K39m 2004
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 658.8 K39m 2004 (Browse shelf(Opens below)) | c1 | Available | 45227 | |
| Book Circulation | College Library Circulation | Circ. 658.8 K39m 2004 (Browse shelf(Opens below)) | c2 | Available | 45226 |
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| Circ. 658.8 G283d 1998 Direct marketing techniques : building your business using direct mail and direct response advertising/ | Circ. 658.8 H251i 2007 Internet marketing and e-commerce/ | Circ. 658.8 H343r 2008 Relationship marketing : perspectives, dimensions and context | Circ. 658.8 K39m 2004 Marketing : the core | Circ. 658.8 K39m 2004 Marketing : the core | Circ. 658.8 K39m 2007 Marketing : The core/ | Circ. 658.8 K848 2002 Social marketing : Improving the quality of life |
Includes bibliographical references and index.