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How to price : a guide to pricing techniques and yield management/ Oz Shy
Publication details: N. Y. : Cambridge University Press, c2008.Description: xiv, 433 p. : ill. ; 25 cmISBN:- 978-0-521-71564-5.
- Circ. 658.816 S562h 2008
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 658.816 S562h 2008 (Browse shelf(Opens below)) | c1 | Available | 46653 |
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| Circ. 658.81 W132s 2023 Sell like crazy : how to win costumers and make more money/ | Circ. 658.812 C435c 2023 Customer relationship management: a global approach | Circ. 658.812 F597h 2007 Human sigma : managing the employee- customer encounter/ | Circ. 658.816 S562h 2008 How to price : a guide to pricing techniques and yield management/ | Circ. 658.827 K89s 2014 Strategic brand management: building, measuring, and managing brand equity/ | Circ. 658.83 H153m 2006 Marketing research : within a changing information environment | Circ. 658.8342 M936c 1998 Consumer behavior |
Includes bibliographical references and index.