Marketing to the new majority : strategies for a diverse world / (Record no. 832)

MARC details
000 -LEADER
fixed length control field 00709nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240618071518.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240618b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230111653
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Main lib.
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Circ. 658.802 B957m 2011
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burgos, David
245 ## - TITLE STATEMENT
Title Marketing to the new majority : strategies for a diverse world /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Plagrave Macmillan,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent v,
Other physical details 246 p. : col. ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Marketing–United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2. Multiculturalism–United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 3. Minorities–United States.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Book Circulation
Call number prefix Circ.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library 03/04/2013 School Fund   Circ. 658.802 B957m 2011 49795 06/18/2024 c1 06/18/2024 Book Circulation