Media selling : television, print, internet, radio / (Record no. 2460)

MARC details
000 -LEADER
fixed length control field 00848nam a2200265 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240719081606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240719b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781405158398
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Main lib.
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number Fourth edition
Classification number Circ. 659.130688 W279m 2009
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Warner, Charles
245 ## - TITLE STATEMENT
Title Media selling : television, print, internet, radio /
250 ## - EDITION STATEMENT
Edition statement Fourth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK:
Name of publisher, distributor, etc. Wiley-Blackwell,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv,
Other physical details 600 p. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references & index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Selling-Broadcast advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2. Advertising, Newspaper.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 3. Internet advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 4. Advertising, Magazine.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 5. Advertising, Outdoor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Book Circulation
Edition Fourth edition
Call number prefix Circ.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library 07/05/2010 School Fund   Circ. 659.130688 W279m 2009 47441 07/19/2024 c1 07/19/2024 Book Circulation