Principles of marketing / (Record no. 1473)

MARC details
000 -LEADER
fixed length control field 00742nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240627033716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240627b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712396427
040 ## - CATALOGING SOURCE
Original cataloging agency DWC- Main Lib
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Fil. 658.8 L791p 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Llano, A. B
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. A. B Llano.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sampaloc, Manila, Philippines :
Name of publisher, distributor, etc. Rex Bookstore Inc.,
Date of publication, distribution, etc. c2019.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 336 pages :
Other physical details illustrations ;
Dimensions 26cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 1. Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 2. Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 3. Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 4. Marketing– Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book-Filipiniana
Suppress in OPAC Yes
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library 05/11/2023 Replacement   Fil. 658.8 L791p 2019 53765 06/27/2024 c1 06/27/2024 BK - FIL