Consumer Behavior and Promotion Management/ (Record no. 10862)

MARC details
000 -LEADER
fixed length control field 00697nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260525031257.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260525b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-78882-717-1
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL Main Lib.
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 G475c 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gill, Stewart
245 ## - TITLE STATEMENT
Title Consumer Behavior and Promotion Management/
Statement of responsibility, etc. Stewart Gill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London, United Kingdom :
Name of publisher, distributor, etc. ED-Teach Press,
Date of publication, distribution, etc. c2022
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 353 pages ;
Other physical details illustrations ;
Dimensions 26cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index and bibliographic references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2. Markets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 3. Promotion Strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Classification part Circ.
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Current library Shelving location Date acquired Source of acquisition Total Checkouts Home library Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Graduate School of Business and Management Library Circulation 09/28/2022 School Fund   Graduate School of Business and Management Library Circ. 658.8342 G475c 2022 GSBM4732 05/25/2026 c1 05/25/2026 BK-CIRC