Social media analytics : effective tools for building, interpreting and using metrics /
Sponder, Marshall
Social media analytics : effective tools for building, interpreting and using metrics / - New York : McGraw-Hill, c2012. - xiv, 316 p. ; 23 cm.
Includes bibliographical references & index.
9780071768290
1. Internet marketing.
2. Social media.
3. Marketing research.
4. Consumer profiting.
Circ. 658.872 S763m 2012
Social media analytics : effective tools for building, interpreting and using metrics / - New York : McGraw-Hill, c2012. - xiv, 316 p. ; 23 cm.
Includes bibliographical references & index.
9780071768290
1. Internet marketing.
2. Social media.
3. Marketing research.
4. Consumer profiting.
Circ. 658.872 S763m 2012