Consumer behavior and marketing strategy
Peter, J. Paul
Consumer behavior and marketing strategy J. Paul Peter - 5th ed. - Singapore : McGraw-Hill Book Co., c1999. - xxv, 545 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0-256-26190-3.
Consumer behavior
Marketing
Circ. 658.8342 P478c 1999
Consumer behavior and marketing strategy J. Paul Peter - 5th ed. - Singapore : McGraw-Hill Book Co., c1999. - xxv, 545 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0-256-26190-3.
Consumer behavior
Marketing
Circ. 658.8342 P478c 1999