Marketing management : online research applications
Burns, Alvin C.
Marketing management : online research applications Alvin C. Burns - 4th ed. - Singapore : Pearson Education South Asia Pte Ltd, c2004. - xxxi, 642 p. : ill. ; 25 cm.
Includes bibliographical references and index.
981-247-133-2.
1. Marketing.
GR. 658.8 B967m 2004
Marketing management : online research applications Alvin C. Burns - 4th ed. - Singapore : Pearson Education South Asia Pte Ltd, c2004. - xxxi, 642 p. : ill. ; 25 cm.
Includes bibliographical references and index.
981-247-133-2.
1. Marketing.
GR. 658.8 B967m 2004