Marketing research : within a changing information environment
Hair, Joseph F. Jr.
Marketing research : within a changing information environment Joseph F. Hair Jr. - 3rd ed. - N. Y. : McGraw-Hill/Irwin, c2006. - xxvii, 700 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0-07-111592-7.
Marketing research. I. Bush, Robert P. II. Ortinau, David J. III. Title.
Circ. 658.83 H153m 2006
Marketing research : within a changing information environment Joseph F. Hair Jr. - 3rd ed. - N. Y. : McGraw-Hill/Irwin, c2006. - xxvii, 700 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0-07-111592-7.
Marketing research. I. Bush, Robert P. II. Ortinau, David J. III. Title.
Circ. 658.83 H153m 2006