Marketing for hospitality and tourism/
Kottler, Philip
Marketing for hospitality and tourism/ Philip Kottler - 3rd ed. - Singapore : Pearson Education South Asia Pte Ltd, c2003. - xvii, 893 p. : ill. ; 25 cm.
Includes index.
981-247-052-2.
1. Hospitality industry-Marketing.
2. Tourism-Marketing.
Circ. 647.94 K87m 2003
Marketing for hospitality and tourism/ Philip Kottler - 3rd ed. - Singapore : Pearson Education South Asia Pte Ltd, c2003. - xvii, 893 p. : ill. ; 25 cm.
Includes index.
981-247-052-2.
1. Hospitality industry-Marketing.
2. Tourism-Marketing.
Circ. 647.94 K87m 2003