Marketing ethics : cases and readings
Murphy, Patrick E..
Marketing ethics : cases and readings Patrick E. Murphy - New Jersey. : Pearson/Prentice-Hall, c2006. - xii, 172 p. ; 23 cm.
Includes bibliographical references and index.
0-13-133088-8.
1. Business ethics.
2. Marketing.
Circ. 174 M978m 2006
Marketing ethics : cases and readings Patrick E. Murphy - New Jersey. : Pearson/Prentice-Hall, c2006. - xii, 172 p. ; 23 cm.
Includes bibliographical references and index.
0-13-133088-8.
1. Business ethics.
2. Marketing.
Circ. 174 M978m 2006