Marketing plan : building the profitable preferred brand /
Go, Josiah
Marketing plan : building the profitable preferred brand / - Second edition - Philippines : Phil. Marketing Asso., Asso. of Marketing Educators, c2012. - xi, 495 p. : ill. ; 22 cm.
Includes bibliographical references & index.
9789710596027
1. Market study.
2. Marketing–Management.
Fil. 658.835 G533m 2012
Marketing plan : building the profitable preferred brand / - Second edition - Philippines : Phil. Marketing Asso., Asso. of Marketing Educators, c2012. - xi, 495 p. : ill. ; 22 cm.
Includes bibliographical references & index.
9789710596027
1. Market study.
2. Marketing–Management.
Fil. 658.835 G533m 2012