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Integrated Advertising, Promotion, and Marketing Communications./

Clow, Kenneth E.

Integrated Advertising, Promotion, and Marketing Communications./ Kenneth E. Clow - United Kingdom : Pearson Education , c2018. - 508 pages : color illustrations ; 28cm.

Includes index

ISBN: 978-1-292-22269

Subjects--Topical Terms:
1. Advertising
2. Communication
3. Direct marketing
4. Sales promotion

Dewey Class. No.: Circ. 659.1 C583i 2018

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